Understanding the Art of Persuasion
The best way to define the word ‘persuasion’ is changing someone’s
behavior in order to get them to think, feel or do as you would like them to.
Persuasion falls under the realm of influence. The main difference is that
persuasion requires verbal communication while influence does not.
In order for you to successfully persuade someone there are several things
you will need to do.
• Know exactly what it is you want them to do or feel.
• Know the person – do you know exactly who they are, their likes and
dislikes and what their opinions are on certain subjects and issues.
• What needs does this person have?
• Place yourself in their shoes and think from their viewpoint.
• Listen intently to the person and show that you understand what they
are saying and where they are coming from.
When you have all of these things in place you can then start to work on
actively persuading them into thinking, feeling or doing as you would like
To do this successfully you need to build a clear path of action by using
tools if necessary. These tools would be facts, evidence and stories which
you know they can relate to. Plus you always want to have their best
interests at heart, in other words, you know what is good for them!
One of your first steps is to find interests that you and the person in
question share. Some questions to ask yourself include:
1. Do they want to form a long lasting friendship with you?
2. Are they interested in developing a working relationship?
3. What common goals do you both share?
You will find persuasive measures being used all around you today. The
internet, newspapers, radio and television are just examples of mediums
being used for persuasive methods, plus these particular tools allow these
messages to be spread very rapidly indeed.
Marketing is a billion dollar industry that incorporates persuasive
messages. They take time and effort to develop subtle campaigns that
persuade you to their way of thinking. The majority of the time you won’t
even realize that you are being persuaded into something.
It is said that the average person today in the U.S. is subject to at least 300
messages per day from advertisers, if not more. Some studies have
calculated this to be up around the 3,000 mark, depending on where